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Online Promotion Preconception,
Prenatal and Postpartum Health

Online Health Promotion

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The Internet can be used to supplement and validate information provided by health care professionals, assist in pregnancy-related decision making, and share experiences within online communities. Online sources also provide tailored health promotion to better resonate with audiences that may be hard to reach, such as men/non-pregnant partners.. Since it is increasingly apparent that the Internet is becoming a popular resource for health- and pregnancy-related information for Canadians, it is important that online sources disseminate accurate, evidence-based health promotion that includes pregnancy-related information and education for individuals of reproductive age.


The purpose of this study is to evaluate Canadian government/non-governmental online health promotion that targets individuals in the preconception, pregnancy, and postpartum phases of reproductive life.


Research Question

Do Canadian public health organizations effectively promote preconception, pregnancy, and postpartum health information?


Objective 1. Evaluate Canadian government and select Non-Government Organizations to determine if comprehensive and evidence-based reproductive health promotion is provided. 


Objective 2. Determine the quality of online reproductive health promotion in the following categories: environmental health, mental health and psychosocial determinants, lifestyle factors, chronic health conditions, and emerging health information


Objective 3. Use a sex-and-gender based analysis (SGBA+) to determine if online Canadian health promotion is inclusive.

MSc Thesis: Alexandra (Ogilvie) Rice
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