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Online Promotion Preconception,
Prenatal and Postpartum Health

Online Health Promotion

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The Internet can be used to supplement and validate information provided by health care professionals, assist in pregnancy-related decision making, and share experiences within online communities. Online sources also provide tailored health promotion to better resonate with audiences that may be hard to reach, such as men/non-pregnant partners.. Since it is increasingly apparent that the Internet is becoming a popular resource for health- and pregnancy-related information for Canadians, it is important that online sources disseminate accurate, evidence-based health promotion that includes pregnancy-related information and education for individuals of reproductive age.

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The purpose of this study is to evaluate Canadian government/non-governmental online health promotion that targets individuals in the preconception, pregnancy, and postpartum phases of reproductive life.

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Research Question

Do Canadian public health organizations effectively promote preconception, pregnancy, and postpartum health information?

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Objective 1. Evaluate Canadian government and select Non-Government Organizations to determine if comprehensive and evidence-based reproductive health promotion is provided. 

 

Objective 2. Determine the quality of online reproductive health promotion in the following categories: environmental health, mental health and psychosocial determinants, lifestyle factors, chronic health conditions, and emerging health information

 

Objective 3. Use a sex-and-gender based analysis (SGBA+) to determine if online Canadian health promotion is inclusive.

MSc Thesis: Alexandra (Ogilvie) Rice

AR Rice, TD Durowaye, ATM Konkle, KP Phillips.. Exploring online reproductive health promotion in Canada: A focus on behavioral and environmental influences from a sex and gender perspective. BMC Public Health.

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